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歷時兩個多月的實習,從一開始的緊張陌生,到後來的挫折學習和歡樂都是當初所沒預期到的。慶幸自己當初選擇了較小型的公關公司,因為規模小,公司讓實習生參與的部分便較多,從發想到執行,作為實習生一角都被很認真地看待,並且參與其中,也因此能夠完整地檢視自己較擅長企畫中的那些環節以及那些部份十分地不足。
兩個多月來,發現自已在企劃的各環節中較擅長發想的部分,幾次提出的標語和主軸都受到總監的肯定,雖然最後客戶不一定買單,但是因著上學期參與商業競賽的經驗(ATCC比賽,主題為發想服務創新)及一學年來課程的訓練,深刻感受到自己的思考模式似乎和唸研究所前大不同。現在思考較靈活,也更懂得如何串連相似卻不見得相近的舊事物來發想點子。
實習的最後幾天,公司需要替知名的藥廠發想一項調查的記者會操作方式(內容主要是發佈不同類型女性對於性的態度),我發想到的「另類健康教育課」受到採納,在同事撰寫提案後,也順利地通過提案,而該企業主的另一個案子也是從我發想的主軸上去撰寫提案內容(溝通對象為管理人,而平日的打工常接觸這群對象,因此順利地利用商業經營理念中的一概念結合該企劃案的一項數據資料發想主軸)。雖然案子最後的完成不是自己,但是這些日子以來,看到自己在創意上的進步及運用,感到喜悅卻不滿意。因為體認到要能被稱為「專業」公關人的日子還有一段距離,因後期兩次被客戶採納的主題發想其實都和自己的生活經驗有深刻的關係,深刻地體認到「累積」對於在傳播領域工作,是多麼的重要。唯有認真生活,努力吸收各種觀點想法,才能成為更圓熟的公關人吧!
實習過程中,否定自己的部分其實多過於肯定,因為儘管在點子及溝通上各方面都還稱得上及格,但在一些瑣碎的事項,諸如:整理資料、表格製作等,卻是大大地不及格。第一次徹底地發現,其實自己缺乏的是一些工作上很重要的基本功,因為自己在每天例行的公事上反而需要花很多的時間,這種模式導致能夠認真撰寫案子發想的時間其實被縮短,因為不夠有效率及方法地去完成瑣事。兩個月來,每天都需要接聽志工招募的電話,以及協助相關的大小瑣事,卻常因為被打斷或是挖花心思去做其他事務時而造成整理資料有小錯誤。細心、專心是我能待磨練的部分。
從基本做起,從每天開始。是兩個月來給自己下的結論。要成為溝通能力好的公關、要讓自己在工作時能夠平衡地更好,就要從小處先練習起。期許自己未來一年,在各種小事物,諸如:email撰寫(針對TA設計不同的內容)、報告資料歸納等,都能用全新的視角看待,然後練習把這些小事物做到更好。
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